LEASHES & LOVE
Leashes and Love is a dog-walking service based in Rhode Island that offers dog walking, pet sitting, and boarding—after two years of dog-walking coordinator sites, the owner, Emily, sought to create a name for herself by creating her own brand and handle bookings herself that would allow her to broaden her customer base and further establish her fantastic reputation among animal owners.
Logo Design
Branding
Web Design
SERVICES
Pawtucket, RI
LOCATION
THE CHALLENGE
Emily sought a unique brand identity that would attract new clients while maintaining the interest of existing customers. The goal was to reflect her bubbly and fun personality throughout the branding. A user-friendly website was essential, designed to facilitate seamless service bookings. Recognizing her on-the-go lifestyle, versatile social media templates were also created, adaptable to various content needs, allowing for effortless audience engagement.
The approach to Emily's branding journey was guided by a commitment to deliver personalized excellence with meticulous attention to detail. Every aspect of the project was customized to highlight Emily's passion for animals and provide an engaging experience for her audience. The focus was on creating an authentic brand that fosters meaningful client connections.
THE APPROACH
CONCLUSION
Significant positive results have been achieved through the implemented strategies. Emily's vision of a streamlined booking process has made it easier for clients to access her services, increasing both efficiency and client satisfaction. The social media templates have also enabled Emily to quickly drag and drop content, keeping her audience engaged with the brand. Leashes and Love is now perceived as friendly, approachable, and reflective of Emily's persona, demonstrating that the brand image aligns well with client expectations. These initiatives have effectively strengthened Leashes and Love's market position and fostered strong connections with both new and returning clients.
© 2035 by After Hours Studio LLC
Brand Identity
Emily's personality was brought to life through a vibrant palette of pastel and jewel tones, complemented by playful 3D icons and imagery of her furry clients. A lively cursive script was paired with a rounded sans-serif font to capture her spirit further.
Marketing
An intuitive user experience was prioritized, starting with a clean landing page, direct access to services, and user-friendly navigation. Dynamic transitions, page animations, and a custom dog bone cursor were incorporated to inject personality into the browsing experience.
Social Media
A series of versatile templates was created for use across various social media platforms and topics. Each template incorporated Emily's brand colors, icons, and images, ensuring consistency throughout her digital presence.