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PUBLIX BENEFITS ENROLLMENT 

Publix is a well-known supermarket chain that mainly operates in the Southeastern region. It was founded in 1930 and has grown from a single store to one of the world's largest employee-owned companies. Publix employs over 225,000 people across its various locations and corporate offices.

Videography

SERVICES

Lakeland, FL

LOCATION

OUR CHALLENGE

It was clear that maintaining Publix's brand identity was of utmost importance. The benefits that we were required to educate employees about were chosen and executed by Publix's own employees, which was a testament to the company's employee-centric initiatives. Our goal was to convey that these benefits were not only aimed at providing education, but also prioritizing the well-being and happiness of Publix's employees and their families. This principle is deeply ingrained in Publix's culture and mission. The challenge was to ensure that this message was conveyed effectively throughout the video.

We developed a three-tiered strategy for Publix. Firstly, we focused on integrating their brand essence into a compelling visual narrative. Then, we created custom animations and illustrations to enhance the strategy and tailored our scriptwriting process to embody Publix's core values. This approach ensured that our solution resonated with Publix's commitment to their employees' well-being.

OUR APPROACH

Video Concept

We crafted a script that embodied Publix's core values. The script instilled confidence and comfort, guiding employees through benefit choices. It became a key element in fostering a connection and was a testament to Publix's dedication to its employees' well-being.

Brand Integration

By thoughtfully weaving in Publix's brand colors and typography and showcasing imagery that resonated with their culture, we created a cohesive visual narrative that authentically represented the essence of Publix, enhancing the impact of the video among employees.

Custom Animations

Creating custom illustrations and animated graphics was not just about achieving visual appeal; it was an effort to develop a dynamic learning experience. The bespoke visuals were thoughtfully crafted, a powerful tool for engaging viewers.

ENGAGING VISUALS

We created custom visuals to tailor the content and make it inclusive by representing diverse individuals in the animations. We paid close attention to detail to ensure that the animations felt friendly and approachable to all demographics. To keep viewers engaged, we designed lively animations that were visually appealing. By adding dynamic elements, we made the video interactive, which aligned with Publix's values of accessibility and inclusivity. This approach resulted in increased engagement.

CONCLUSION

The release of the video resulted in excellent outcomes for Publix. Firstly, there was an increase in employee enrollment rates, which indicates that the video encouraged active participation in benefit programs. Additionally, employee feedback highlighted a significant improvement in their understanding of benefit options, leading to more informed decision-making for themselves and their families. The overwhelmingly positive internal response emphasized the video's effectiveness in simplifying complex information into an accessible, friendly, and engaging format.

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