SOUTHERN STAGING
After her retirement from teaching, Sharon decided to pursue her passion for interior decorating and started a new venture in Ormond Beach. With her keen eye for interior decorating, she founded Southern Staging, a company that specializes in home staging, organizing and consulting. Her mission is to help elevate your property to its fullest potential. Southern Staging is committed to providing personalized and professional services to their clients.
Logo Design
Branding
Web Design
SERVICES
Ormond Beach, FL
LOCATION
THE CHALLENGE
When Southern Staging by Sharon was first conceived, it needed a compelling brand identity, captivating photography of staged and decorated homes, a polished portfolio website, and essential marketing materials. This was a significant endeavor, requiring close collaboration to bring the vision to life and lay the foundation for Southern Staging's journey.
To create branding for Southern Staging by Sharon, it was essential to capture the essence of its locality. The vibrant nature of Florida’s sunny beaches and palm trees was seamlessly incorporated into the brand identity. By embracing the unique charm of the area where the business thrives, the branding was designed to resonate with the spirit and allure of its surroundings.
THE APPROACH
Brand Identity
Southern Staging's branding was infused with the vibrant spirit of Florida, utilizing a simple and minimalist design approach. The color palette evokes a sense of peace and serenity, while beautifully staged spaces are highlighted with impact.
Website Design
Paired with Southern Staging's brand elements, the website offers a simple, clean, and visually appealing browsing experience. Services are highlighted with animated icons to draw attention. A streamlined project management system was implemented on the back end, while immersive photography showcased accessibility and clarity.
Photography
A photography style was developed to suit each unique space, capturing images that evoke warmth and intrigue, encouraging viewers to explore the space further.
CONCLUSION
Having established Sharon's brand, she successfully positioned herself within her local community of Plantation Bay, where she now collaborates with fellow community members. Her portfolio serves as a showcase, providing clients with a glimpse into the transformative potential of their spaces, thereby securing numerous projects. With the streamlined marketing efforts, Sharon has gained valuable time to expand her expertise, offering additional services such as custom carpentry and virtual room construction to meet her clients' needs better. As her business continues to flourish, Sharon's journey epitomizes the power of effective branding and strategic diversification in achieving sustainable growth.
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