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MH LOGISTICS

MH Logistics is a logistics company that operates across multiple states and offers a variety of specialized services including customs brokerage, freight forwarding, transportation and global logistics solutions. MH Logistics is a trusted industry leader in assisting customers with a range of needs such as customs clearance, warehousing, ground transportation, ocean freight, and air freight. Its team of experienced professionals provides unparalleled service, managing a diverse range of freight options with great expertise.

Brand Identity

Web Design 

Social Media

SERVICES

Miami, FL

LOCATION

OUR CHALLENGE

When working with MH Logistics, we faced the challenge of redefining their brand identity while preserving their established reputation in the logistics industry. Despite possessing a recognizable logo, they recognized the need to modernize and elevate their visual identity to reflect their values and services better. Additionally, MH Logistics sought to revamp its online presence with a more visually appealing and user-friendly website, aiming to enhance customer engagement and streamline operations. Balancing the desire for a fresh, contemporary brand with the need to maintain its current image posed a significant challenge, requiring careful navigation to achieve its rebranding goals effectively.

In our approach to MH Logistics' rebranding, we innovatively introduced a complementary new color palette that harmonized seamlessly with their existing logo, ensuring brand cohesion while infusing a fresh vibrancy. Additionally, we integrated a suite of icons and isometric illustrations depicting diverse business solutions, enhancing visual engagement and conveying the breadth of MH Logistics' services with clarity and creativity.

OUR APPROACH

Brand Identity

The decision to update MH Logistics from light to darker blues, grays, and gold reflects a strategic alignment with premium services and sophistication. Additionally, we updated a more sophisticated font pairing that further elevates MH Logistics' visual identity. 

Website Design

MH's website update prioritized user experience, offering easy navigation for potential clients to explore the site fully. Visitors can discover the full spectrum of offerings tailored to diverse industries through an intuitive interface, enhancing engagement and facilitating informed decision-making.

Social Media

We carried over MH Logistics' updated color palette and font changes to their social media posts, ensuring brand consistency. We also enhanced their social media presence by incorporating industry-specific posts featuring custom isometric icons, effectively communicating their tailored solutions.

CONCLUSION

Today, MH Logistics is a testament to the power of strategic rebranding and commitment to excellence. With an ever-expanding client base, they handle hundreds of clients yearly, delivering top-tier logistic services with precision and reliability. Their journey from redefining their brand identity to becoming a trusted partner in the logistics industry exemplifies their dedication to growth, innovation, and client satisfaction. As they continue to thrive, MH Logistics remains at the forefront of delivering seamless logistical solutions, poised to shape the future of transportation and supply chain management for years to come.

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