MH LOGISTICS
MH Logistics is a logistics company that operates across multiple states and offers a variety of specialized services including customs brokerage, freight forwarding, transportation and global logistics solutions. MH Logistics is a trusted industry leader in assisting customers with a range of needs such as customs clearance, warehousing, ground transportation, ocean freight, and air freight. Its team of experienced professionals provides unparalleled service, managing a diverse range of freight options with great expertise.
Brand Identity
Web Design
Social Media
SERVICES
Miami, FL
LOCATION
THE CHALLENGE
orking with MH Logistics presented the challenge of redefining their brand identity while preserving their established reputation in the logistics industry. Although they had a recognizable logo, there was a need to modernize and elevate their visual identity to better reflect their values and services. Additionally, MH Logistics sought to revamp its online presence with a more visually appealing and user-friendly website, aiming to enhance customer engagement and streamline operations. Balancing the desire for a fresh, contemporary brand with the need to maintain their existing image required careful navigation to achieve the rebranding goals effectively.
In the MH Logistics' rebranding approach, a complementary new color palette was introduced to harmonize with the existing logo, ensuring brand cohesion while adding a fresh vibrancy. A suite of icons and isometric illustrations was also integrated to depict various business solutions, enhancing visual engagement and conveying the breadth of MH Logistics' services with creativity.
THE APPROACH
Brand Identity
The decision to update MH Logistics from light to darker blues, grays, and gold reflects a strategic alignment with premium services and sophistication. Additionally, we updated a more sophisticated font pairing that further elevates MH Logistics' visual identity.
Website Design
The website update for MH Logistics prioritized user experience, offering easy navigation for potential clients to explore the site fully. The intuitive interface allows visitors to discover the full spectrum of offerings tailored to diverse industries, enhancing engagement and facilitating informed decision-making.
Social Media
MH Logistics' updated color palette and font changes were carried over to their social media posts to ensure brand consistency. Their social media presence was further enhanced with industry-specific posts featuring custom isometric icons, effectively communicating tailored solutions.
CONCLUSION
Today, MH Logistics is a testament to the power of strategic rebranding and commitment to excellence. With an ever-expanding client base, they handle hundreds of clients yearly, delivering top-tier logistic services with precision and reliability. Their journey from redefining their brand identity to becoming a trusted partner in the logistics industry exemplifies their dedication to growth, innovation, and client satisfaction. As they continue to thrive, MH Logistics remains at the forefront of delivering seamless logistical solutions, poised to shape the future of transportation and supply chain management for years to come.
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