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SARATOGA REPTILE SHOW 2023&24

The Saratoga Reptile Show is an annual event held in Saratoga Springs, New York that celebrates all things reptiles. It draws in enthusiasts, hobbyists, and families who share a passion for these fascinating creatures. The show is not just a gathering, but also an opportunity for sales and networking, offering a wide variety of captive-bred reptiles and amphibians, as well as supplies, and other related merchandise. In 2023, our team was invited to join the journey, tasked with creating and expanding the first annual show. Returning in 2024, we witnessed another year of magic. 

Logo Design

Branding

Marketing

Web Design

Videography

Social Media

SERVICES

Saratoga, NY

LOCATION

OUR CHALLENGE

Following the huge success of the 2023 Saratoga Reptile Show, which attracted more than 3,500 enthusiastic attendees, our next challenge is to improve our marketing and strategic initiatives to take the upcoming event to new heights. Our mission is clear: to continue from where we left off and make the Saratoga Reptile Show even more popular. By implementing innovative marketing campaigns, forming strategic partnerships, and enhancing our engagement efforts, we aim to exceed expectations and attract a wider audience, ensuring that the 2024 show is even more successful than the last one.

Recognizing the powerful impact of imagery in driving marketing efforts, we strategically leveraged photo manipulation techniques to create dynamic visuals for our campaign. Our goal was to make the reptiles come alive on the page, giving viewers the sensation of being up close and personal with these captivating creatures, much like they would experience at the event. Through careful manipulation, we aimed to evoke a sense of excitement and immersion, inviting potential attendees to join us at the event on a journey into the world of reptiles.

OUR APPROACH

Brand Identity

We drew inspiration from its sister company, opting for a monitor lizard logo to symbolize the show's anticipated dominance. Complemented by the friendly Oswald font, the resulting brand identity seamlessly blends a captivating symbol with an inviting aesthetic. 

Website Design

The website for the Saratoga Reptile Show was designed to integrate multiple functionalities. From facilitating ticket purchases and showcasing show details to offering a streamlined vendor sign-up and listings of show vendors, the website is a hub for attendees, vendors, and organizers.

Social Media

We used social media to promote the Saratoga Reptile Show, including facebook and instagram posts. Leveraging the reach of Facebook groups, we attracted reptile enthusiasts, fostering a community that shared their passion and served as a platform to drive ticket sales. 

CONCLUSION

The Saratoga Reptile Show soared to new heights of success in 2024, with a remarkable attendance of 6,500, doubling from the previous year. Our strategic marketing efforts paid off, resonating with a broad audience and drawing enthusiasts from far and wide. We conveyed the unique experience awaiting attendees at the show through compelling visuals and targeted outreach.

Beyond numbers, the show fostered a sense of community and camaraderie among reptile enthusiasts, creating lasting connections and memories. The 2024 Saratoga Reptile Show exceeded expectations, setting a new standard of excellence in celebrating the wonder of reptiles. We are excited to continue our relationship with the Saratoga Reptile Show in 2025! 

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