STORAGE POINT CAPITAL
Established by an entrepreneur, Storage Point Capital specializes in nationwide acquisition and management services for self-storage properties. Their mission is to become the most trusted solution for investors and commercial real estate owners in the self-storage market. They offer tailored services to ensure trust among sellers and investors. They also provide passive investment opportunities by matching investors with top self-storage properties nationwide and managing investments for optimal returns.
Logo Design
Branding
Marketing
Web Design
SERVICES
Sarasota, FL
LOCATION
THE CHALLENGE
One of the biggest challenges in building the brand for Storage Point was developing a logo that incorporated the acronym 'SPC' while representing its exponential growth trajectory. The design needed to balance simplicity to create a memorable visual identity. It had to reflect Storage Point's commitment to innovation and expansion within the competitive self-storage market, resonating with clients and stakeholders by conveying trust, reliability, and a forward-thinking vision while positioning it as an industry leader.
The approach to developing Storage Point Capital's brand was grounded in research and strategic creativity. An in-depth market analysis was conducted to understand the industry and competitive landscape. Leveraging these insights, a distinct visual identity was crafted to embody Storage Point's trust and reliability. The emphasis on memorability ensured the brand resonated with many audiences.
THE APPROACH
CONCLUSION
Upon launching its branding and website, Storage Point Capital experienced a remarkable milestone by signing a significant deal for a multi-storage unit facility. This achievement seemed unattainable at the start of their journey, but their brand, aligned with success and delivering innovative storage solutions, worked. As it continues to expand its portfolio and redefine industry standards, Storage Point Capital remains poised to revolutionize the storage sector and exceed the expectations of its clients and stakeholders alike.
© 2035 by After Hours Studio LLC
Brand Identity
In crafting Storage Point's logo, the acronym 'SPC' was integrated into an upward arrow shape, symbolizing their growth trajectory. This fusion of design elements reflects Storage Point's commitment to progress and advancement within the competitive self-storage market.
Web Design
Storage Point's website was designed as a key selling point, providing all relevant information a potential client might need. With strategic navigation and content, the site efficiently guides visitors to explore acquisitions or join the Investor Waitlist, ensuring a streamlined and informative user experience.
Marketing
Storage Point's marketing efforts were enhanced by developing personalized letters from each employee, fostering client engagement, and building rapport. These customized communications served as effective touchpoints to connect with potential clients.